Swedish sex education group campaigns official word for female masturbation

Lost in translation: A Swedish women's group launched a campaign to find a word for female masturbation.
Lost in translation: A Swedish women’s group launched a campaign to find a word for female masturbation.

In Sweden there is no commonly accepted word for female masturbation, so the country’s sex education group has launched a competition to establish one.

The Swedish Association for Sexuality Education (RFSU) – an organisation that promotes an ‘open, positive view of sex and relationship issues’ – has so far received more than a thousand suggestions after launching the contest earlier this month.

Top suggestions so far include ‘Klittra’, ‘pulla’ and ‘selfa’.

Kristina Ljungros, a spokeswoman for the association, hopes the competition will encourage healthy discussions about sexuality.

She told The Local: ‘Rather than sit around amongst ourselves talking about it, we thought we would launch a nationwide competition.

‘We are trying to put sexuality on the agenda – the positive aspects, not just the negative ones like sexual abuse. We want to focus on the good parts, the lust’.

‘When it comes to masturbation, people mostly think about just men doing it and we don’t think of it as common for women. If we don’t have a word in the language, how can we even talk about it?’

The contest follows news that researchers have discovered that although many women assume they know exactly what turns them on, their brains and their lady bits often disagree.

Scientists at Indiana University’s Kinsey Institute for Research in Sex, Gender, and Reproduction, used a ‘vaginal photoplethysmograph’- a small glass tampon-shaped instrument that measures sexual arousal by blood flow – to demonstrate this mind-body disconnect.

Writer Melanie Berliet, 33, based in New York City, underwent the test herself and discovered some surprising discrepancies between what she believed she found sexy, and what her nether regions responded to.

‘I’ve always thought of myself as self-aware sexually,’ Miss Berliet writes for Cosmopolitan.

‘I consider myself a non-judgmental heterosexual woman who enjoys various positions and toys and is open to the possibility of a threesome if the urge strikes.’

Read more: DailyMail

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